We sniffed out success by winning ByteDance’s corporate fragrance project, powered by our knack for storytelling. The tagline “Inspire Creativity, Enrich Life” lit the spark, and we chased the big question: where does creativity come from, and how do you bottle an environment that inspires it? We partnered with Japan’s best perfumery to create a scent designed to uplift the human spirit and developed a rich narrative that illuminated ByteDance’s mission and values.